
Resource CultOfMac alerted readers that the application contain built-in advertising consume much more energy than the application without ads.
It was officially confirmed! A group of scientists from the University of Purdue (Indiana, USA) led by Abhinavom Pataki found that 65-75% of energy from 100%, calculated on the work of a particular application, it is spent on advertising module!
It should be noted that the study was conducted in consideration of three operating systems: iOS, Android and Windows Phone.









